Understanding Media - Worksheets

 CBSE Work Sheet 01

Understanding Media

  1. Coast of Florida is in the

    1. Brazil
    2. United States
    3. Japan
    4. China
  2. In a democracy in which all people are equal and should be able to lead a life of dignity, advertising tends to promote a certain lack of respect for the
    1. Poor
    2. Government
    3. Rich
    4. Businessmen
  3. ___ draw our attention to various product and describe them positively so that we become interested in buying them
    1. Advertisement
    2. Labelling
    3. Packaging
    4. Branding
  4. When a large number of people come together and openly state their opposition to some issue. Organising a rally, starting a signature campaign, blocking roads etc. are some of the ways in which this is done
    1. Broadcast
    2. Public protest
    3. Riot
    4. Violence
  5. This refers to news reports, articles, interviews, stories, etc., that are printed in newspapers, magazines and books for a wide audience to read.
    1. Broadcast
    2. Print paper
    3. Publish
    4. Report

  6. Match the following:

    Column AColumn B
    (i) Influence(a) Thing/service made for sale in market.
    (ii) Branding(b) Giving particular name or sign
    (iii) Product(c) Power to change someones belief.
    (iv) Lifestyle(d) Way of living
  7. Fill in the blanks:

    Media often fails to focus on ___________ that are significant in our lives.

  8. State true or false:

    The media is always independent while reporting.

  9. What is a balanced report?

  10. What is censorship?

  11. What do you understand by the word Brand? List two reasons why building brands is central to advertising.

  12. In what ways does the media play an important role in a democracy?

  13. What is the reality of the working of media?

CBSE Work Sheet 01
Understanding Media

Solution

  1. (b) United States
    Explanation: Coast of florida is in United States.
  2. (a) Poor
    Explanation: In a democracy in which all people are equal and should be able to lead a life of dignity, advertising tends to promote a certain lack of respect for the poor. They are not the faces we most often see in advertisements and so we tend to dismiss their lives as worthless.
  3. (a) Advertisement
    Explanation: Advertisements draw our attention to various products products and describe them positively so that we become interested in buying them.
  4. (b) Public protest
    Explanation: A public protest is a means for people to complain in a public way about something they think is wrong and build support to correct it by organising rallies,demostration,signature campagins,blocking roads etc
  5. (c) Publish
    Explanation: Publish prepare and issue (a book, journal, or piece of music) for public sale in newspaper ,magzines or journals.

  6. (i)-(c), (ii)-(b), (iii)-(a), (iv)-(d).

  7. issues

  8. False

  9. A balanced report is one that discusses all points of view of a particular story and then leaves it to readers to make up their minds.

  10. This refers to the powers that the government has to disallow media from publishing or showing certain stories.

  11. The term brand refers to the special identification or name that is associated with a product. Building brand is central to advertising because :

    1. The product is signed or stamped by a particular name.
    2. It differentiates it from other products available in the market. For example: The buyers of TRIMURTI POP know that they are buying a guaranteed product with ISI mark.

  12. In a democratic country, the media plays a significant role in the following ways:

    1. Media makes the citizens aware of the recent issues.
    2. It is through media only people come to know about the working of the government.
    3. Media propagates the policies and programmes of the government.
    4. People forms opinion based on the information provided by the media.

  13. The media has a very important role to play in our lives.

    1. Through the media, we hear about issues related to the working of the government.
    2. The media decides what to focus on and in this way it sets the agenda.
    3. If the government prevents the media from publishing the news, it is called censorship.
    4. Nowadays media, close relationship with business often means that a balanced report is difficult to come up.
    5. Thus, factual information which a newspaper gives may not be complete and may be one-sided.